2016: Product addition development
While building on the success of our first product, the Pro Elite Recovery shake, we began developing a full sports nutrition range around this. Throughout each product development, we held strongly to our mission and philosophy – to create top quality, safe products with demonstrable results without any compromise – including cost. The athlete comes first. We also worked on setting up an optimal business operation.
2017: Full product line, first professional cycling team
Simultaneously with introducing our full product line, we began to work with the Belgian continental team ‘Veranda Willems’ which immediately excelled at the Pro-tour level. Riders such as Timothy Dupont, Dimitri Claeys, Dominique Cornu and the entire team enjoyed an absolute top year, culminating in 9th place in the World Team Time Trial Championships. Together with Performance Manager Kristof De Kegel, Neapharma worked closely together with all the riders to further improve all the products.
2018: Wout Van Aert and Stijn De Volder give us THE best Recovery shake
Wout Van Aert joined the Veranda Willems Crelan team and became a true ambassador for us. Wout is a rider who always drinks his recovery shake immediately after the finish, as he totally gets the value of quality sports nutrition. Together with Wout, we further improved the composition of the Pro-Elite Recovery so it is absorbed even faster, contains fewer calories and retains less fluid in the body. 2018 was a top year where we had the opportunity to also work closely with Stijn De Volder, Stijn Steels and Kai Reus.
2019-2020: Van der Poel’s star-studded team
Just when we thought it couldn’t get any crazier with getting to enjoy our unique collaboration with Wout Van Aert, his team’s Performance Manager (and our product developer) moved to Mathieu van der Poel’s team. There we got to work with toppers such as 1x World Champion Ceylin Alvarado, 3x World Champion Sanne Cant, Mathieu and David van der Poel and the entire Corendon team.
While working with Wout, he became world champion. The same thing happened with Sanne Cant and Mathieu van der Poel, in fact! We became “The Brand of the Champions”. The World Champions, that is. Oh, and Ceylin Alvarado became European Champion after joining us!
2021: Rebranding and giant updates
In the meantime, our products have become top notch thanks to the close collaboration of various athletes. But you won’t see Neapharma resting on its laurels for one second! In 2021, we started working on the rebranding so that our powerful products also look just as good as they perform. We designed a completely new website and new packaging. We also took the time to process all our feedback to fully review each product and make new updates, where applicable.
2022: Stepping into our uniqueness
What makes us unique in the Sports Nutrition industry is our NO COMPROMISE approach that we take with everything from our extremely high-quality products to their processing and distribution. So, in order to put all focus on this, we made the conscious decision not to sponsor a cycling team this year. Instead, we will redirect these resources towards further developing new products and increasing the efficacy of our operations and distribution. Our rebranding was our first step forward in this re-direction.
In the meantime, Wout and Mathieu continue to tear it up out there…and we remain the brand of champions!